A Marketer's (Tiny) Guide to Promo at Trade Shows
Aug 10
Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jul 12
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue Reading12 Perfect Pediatric Products for Babies
Jun 5
Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...
Continue Reading5 Products That will Send you Over the Moon and out of This World
Nov 3, 2025
For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Aug 5, 2025
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Jul 29, 2025
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Nov 22, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Nov 8, 2021
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue ReadingTake it To-Go: 8 Restaurant Takeout Essentials
Sep 4, 2021
The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...
Continue ReadingA Quick Guide to Promotional Bags
Jul 22, 2021
Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...
Continue Reading6 Benefits of Customer Loyalty Programs
Jun 9, 2021
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Dec 18, 2020
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Oct 31, 2020
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingCase Study: Keep it Cooler
Sep 25, 2020
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...
Continue Reading8 Graphic Design Mistakes to Avoid
Jul 28, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
Jun 15, 2020
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jun 8, 2020
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue Reading10 Tweetable Quotes for Motivation
May 17, 2020
People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...
Continue ReadingCase Study: This Promotional Product is in the Bag
Mar 21, 2020
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...
Continue ReadingHow to Put Together an Onboarding Kit
Mar 13, 2020
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingWhy You Should Buy USA-Made
Feb 14, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...
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